The Builders Club
Bringing A New Life To A Wollongong Institution
The Builders Club (formerly known as Master Builders) has stood as a pillar of Wollongong’s hospitality scene since the 1960s. Known for its longstanding community connection and vibrant entertainment offerings, the Club has continually evolved to stay ahead of the curve. Most recently, it underwent a bold, Vegas-inspired transformation — a multi-million dollar redevelopment that introduced sleek new venues, a refreshed identity, and a complete modernisation of its facilities.
To align with this exciting new chapter, The Builders Club has partnered with MacBain Agency to elevate its digital presence. We’re working closely with the team to revitalise their social media content, refine brand messaging, and deliver a forward-thinking strategy that matches the scale of their physical transformation. From regular content creation and campaign management to creative storytelling and platform optimisation, we’re helping The Builders Club connect with their audience in new, exciting ways — and ensuring the next era of this iconic venue is just as legendary as the last.
Client: The Builders Club
Industry: Club, Bar & Hospitality
Services: Social Media Management, Social Media Advertising, Content Creation
Real Results. Real Impact.
Our work with The Builders Club isn’t just about creating beautiful content — it’s about delivering measurable outcomes that support their business goals. From boosting venue bookings and increasing foot traffic to growing their online community and driving targeted awareness for key events, our strategy is designed to move the needle. Every campaign, every post, and every piece of content is crafted with purpose — and the numbers speak for themselves.
88% Follower Growth
432 New Facebook followers brought into The Builders Club in first 3 months
+110% Organic Reach
Bringing in new followers that will engage with their accounts while re-engaging their existing audience with content they want
+12K% Engagement
Bookings, reservations and ticket sale engagement increase by over 12k
From Club Classic to Digital Icon.
Part of the overall redevelopment of The Builders Club is to transform the venue into the beating heart of their community. A space to gather every day of the week with friends and family to enjoy incredible food, international-standard entertainment, experiences and so much more. They are becoming the embodiment of the phrase “something for everyone”.
Our strategy focuses on cultivating a community that brings everyone together for a family-friendly experience in the heart of Wollongong, The Builder’s Club. We’re communicating all the exciting upcoming events, reasons to visit, sharing unique stories from the history of the club and so much more. Our Social Media Marketing inclusive of advertising and social management highlights:
Concerts, Live Music, International Acts, Comedy & Charity Nights at The Basement
Live Sports at Legends Sports Bar
Wollongong’s hidden gin gem, The Botanist Cocktail & Gin Bar
Functions Spaces & Booking Opportunities
Hennessy On Church Cafe
Stonegrill Steakhouse, a unique dining experience
All the incredible Australian-made Gins available at The Builders Bottleshop
The best pizza, pasta and aussie classics at Platform 61
Weekly Specials, raffles, prizes, trivia and reasons to visit
So many more reasons to visit and love The Builders Club
Want to Know More?
Reach out to us with any questions you have to grow your brand.
hello@themacbainagency.com
02 4258 3681