Diverse Civil Contracting

Diverse Experience. Maximum Results.

Diverse Civil Contracting is an ambitious and fast-growing civil construction and infrastructure firm based in Port Kembla, NSW. Known for their agile, solutions-focused approach and an incredibly versatile team, Diverse Civil brings specialist expertise to a broad range of projects across the region — from roadworks and subdivisions to major infrastructure and site remediation.

As they scale their presence in the civil and government sectors, MacBain Agency is proud to support Diverse Civil Contracting with full-service social media management, strategic content creation, and branding consultation. Our role is to position the business as a trusted, professional, and capable partner in a highly competitive industry — one project post at a time.

We’ve developed a tailored strategy to:

Showcase the scope and quality of their on-site work
Build recognition and authority within the local civil space
Strengthen their online presence for future tendering and contractor relationships
Deliver consistent, high-quality content that reflects their values and capabilities

Through a mix of photo and video shoots, targeted posting, and brand refinement, we’re helping Diverse Civil Contracting grow a digital footprint that reflects the strength of their work in the field.

Client: Diverse Civil Contracting

Industry: Civil Construction

Services: Social Media Management, Branding, Content Creation

Real Results. Real Impact.

Our partnership with Diverse Civil Contracting is already driving meaningful outcomes. By building a consistent and credible social media presence, we’ve increased engagement across platforms, strengthened brand visibility in the local civil and construction sectors, and supported the business in presenting a professional image for tenders and industry connections. With every post, shoot, and campaign, we’re helping Diverse Civil turn online awareness into real-world opportunity.

7000+ Instagram Followers

Social Media Management that added over 7K new followers to clients Instagram account

330% Organic Reach Improvement

Showing off the full services of Diverse Civil with effective social media management saw their accounts thrive with 330% more engagement without any ads. All organic.

10x More LinkedIn Followers

Reaching key decision-makers in their industry and having them actively choose to follow along with projects and day-to-day activities on Linkedin

Cross Coordinates

We undertook a branding project in conjunction with the incredible Elyshia McKirdy Designs to set up a new brand for Diverse Civil Contracting that will complement and take their company further, Cross Coordinates. Seeing the importance of GPS technology on accurate and precise civil and construction projects as the future direction of the industry, we crafted a brand that will professionally stand out in a burgeoning market. Cross Coordinates will be able to provide the latest GPS technology on the market to their clients to enable them to complete projects quicker, easier and to a higher calibre of precision than ever before.

Graphic design and logo creation by Elyshia McKirdy Designs.

Curating Content That Inspires

We actively listened and curated the content that we created for Diverse Civil Contracting to focus on what our audience actually wanted to see. What excited them. Primarily progress shoots of the unique projects underway and plenty of shots of the team doing what they do best. This strategy was paired with Instagram Reels for accelerated growth.