The Living Room x Brand Reinvigoration

When The Living Room, a popular Wollongong bar and restaurant, approached us to revamp and reestablish their brand on social media, we knew we had a significant challenge ahead. Our mission was to *breathe new life* into their online presence, making it the go-to spot for locals when planning a night out, while simultaneously driving bookings and reservations through targeted social media ads.

Our primary objectives were to:

1. Reinvigorate The Living Room's brand

2. Increase awareness about the overall opportunities available at The Living Room

3. Boost their social media following and engagement rates

4. Drive bookings for events and reservations

With these goals in place, we set out to develop a social media campaign targeting young adults (18-35) seeking a fun and friendly atmosphere for their nights out in Wollongong.

The Winning Approach

Our team developed a multi-faceted strategy that included:

* Creating a new photography suite featuring high-quality images of their food, cocktails, weekly specials, and scenic locations

* Developing content that focused on promoting a fun, friendly, and inviting atmosphere

* Identifying the most effective social media platforms (Facebook and Instagram) for reaching our target audience

* Designing eye-catching ads with clear calls-to-action to boost event bookings and reservations

* Supporting The Living Room with frequent, industry-relevant blogs

Quantifiable Results: A Skyrocketing Social Media Success

Our tailored social media plan yielded staggering results. The Living Room saw:

884.2% follower growth on Facebook within the first 30 days

807.7% increase in Instagram followers within the first 30 days

426% more traffic through the "Book Now" call-to-action via ad campaigns within the first 30 days

Our tailored social media marketing strategies, combined with engaging content and targeted ads, significantly elevated The Living Room's online presence and resulted in a substantial increase in both followers and bookings. By carefully examining the target audience, objectives, and goals, we demonstrated the power of a tailored and effective social media campaign, ultimately transforming The Living Room into the top-of-mind venue for Wollongong's nightlife seekers.

Start Growing On Social Media - Enquire Now.