Growth x Socials - Friend Projects

Creating a tailored social media plan for a residential & commercial builder.

In today's highly competitive construction industry, standing out amongst the competition is crucial. One of the most effective ways to achieve this is by developing and implementing a powerful social media marketing strategy. In this case study, we will explore how we utilised Social Media Marketing for Friend Projects, a high-end residential and commercial builder to achieve exponential growth and reach new audiences.

The Challenge

Friend Projects faced a highly saturated market, which meant they needed to elevate their brand presence on social media swiftly and efficiently. The main objectives of the campaign were to:

1. Increase organic audience reach

2. Boost engagement across Facebook and Instagram

3. Develop a consistent and visually appealing content strategy

The target audience for this campaign included prospective home and business owners, architects, interior designers, and property developers.

Our Approach

To reach Friend Projects' goals, we crafted a tailored social media plan that took the unique qualities of their business into account. By focusing on highly engaging and visually impactful content, we used a multi-faceted approach consisting of:

1. Consistent posting of high-quality professional architectural photography to showcase all major projects.

2. Integration of Instagram Reels into the content strategy to not only introduce engaging video content but also capitalize on the current algorithm favoritism bred by social media platforms.

Results

386% Organic Audience Reach

The increase in organic audience reach allowed Friend Projects to reach a larger audience without relying on paid advertising.

311% More Engagement across Facebook and Instagram

The boost in engagement helped develop a more robust online presence and increased their perceived authority within the industry.

By understanding the unique social media landscape of the high-end residential and commercial building industry, we were able to develop and execute a highly successful social media marketing campaign on behalf of Friend Projects. Our tailored approach not only increased organic reach and engagement but positioned the brand as an industry authority, ultimately resulting in higher conversion rates and ROI for our client. If you are a business seeking to improve your social media presence and reach a wider audience, our team of experts can help you develop a tailored plan that delivers exceptional results. Get in touch today to discover more about our comprehensive range of digital marketing solutions.

Start Growing On Social Media - Enquire Now.